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LIVETARGET Frog Drives Angler Success…

Hollow body topwaters are some of the most exciting and effective lures available for catching summertime bass. While profiles and designs have evolved dramatically in recent years – giving anglers baits to target a broad spectrum of fresh- and saltwater predator species – all hollow body lures trace their origin ...

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REVIEW: The 2018 NRS cVest Lifejacket…

As a kayak angler, I have frequently discovered products made for a slightly different purpose that works pretty well for what I am needing. The NRS cVest is the most recent of those. The cVest is designed as a high back pfd for sea kayakers and touring kayaks but it turns out ...

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Z-Man Ned Rig TRD HogZ…

LADSON, SC (May 1, 2018) – For the legendary Ned Kehde — the man behind the miraculous Ned Rig— testing prototypes and lending insights into bass bait design is all in a day’s “work,” if indeed it’s possible to assign such a term to fishing nearly every day, all year long. ...

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YETI Fires Back at NRA Letter…

YETI Coolers says that a scornful letter from a gun industry official is entirely inaccurate. Marion P. Hammer, USF executive director and NRA past president, in a letter to USF and NRA members on Friday, said that after years of providing “hot items” for sportsmen, YETI cut ties with the country’s leading gun association. “Suddenly, ...

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BUFF Renews Collegiate Angling Support…

Santa Rosa, CA (April 16, 2018) – BUFF recently demonstrated a genuine commitment to encouraging young bass anglers by confirming its continued support of the Association of Collegiate Anglers Tournament Series. The governing body for college fishing, the ACA is sanctioned by The Bass Federation, Inc. (TBF), a grassroots organization ...

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Origins: Z-Man Trout Eye Jighead…

LADSON, SC (April 19, 2018) – Z-Man Trout Eye Jighead Origination- “If you look at a lot of the greatest saltwater lures out there, they all have one thing in common,” observes trout and redfish fanatic Ralph Phillips. “Eyes. A large, lively set of eyes. Underwater, eyes can be the ...

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Plano Z-Series Backpack Gets Kryptek…

Plano, IL (April 19, 2018) – Salt, sun and spray can send lesser tackle bags to an early grave. How? By attacking their vulnerable zippers and rendering them useless. That’s why Plano engineers eliminated these weak links in their trouble-free weather-defying Z-Series Soft Tackle Bags, Tackle Backpack and Tackle Wrap, which debuted ...

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