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YETI names Melisa Goldie Chief Marketing Officer…

Austin, Texas (January 7, 2019) — YETI today announced the appointment of Melisa Goldie to the newly created role of Chief Marketing Officer, effective immediately. Ms. Goldie will report to Matt Reintjes, President and Chief Executive Officer of YETI. Leveraging her extensive brand strategy and marketing experience, Ms. Goldie will be ...

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REVIEW: Daiwa CR80 Baitcasting Reel…

The CR80 is a new baitcasting reel from Daiwa that is packed with tons of great specs at a sub-$100 price point. Most retailers are offering the CR80 at $79.99. The real question is how does it perform? We’ve all seen bargain reels and the oversaturation of the budget reel market ...

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REVIEW: OGT Companion 400 Pro Survival Tool…

Whether it’s Christmas season, a birthday, or anniversary, shopping for the outdoor enthusiast can be difficult and sometimes pretty expensive. It doesn’t have to be though. I found the Off Grid Tools Companion 400 Pro Survival Tool  surfing the web and decided to give it a shot as a potential ...

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Squarebill Crankbaits : A Beginner’s Guide…

Since Kevin VanDam won the 2011 Bassmaster Classic in New Orleans, the popularity of squarebill crankbaits has been on the rise. If you’ve never really used one, it might seem like a very targeted approach with their limited depth and potentially limited applications. For me, that hasn’t been the case at all. ...

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Kayak Buying Guide for Anglers Over 40…

Not every person looking to buy their first kayak is a young whippersnapper of 20 or even 30. Lots of new kayak anglers are in their 40s, 50s, and 60s. Allow me a moment, to be frank. As an angler who falls into one of those age ranges, our needs ...

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13 Kayak Fishing Tips for Beginners…

Kayak fishing can be daunting for beginners. Some of these anglers have been bank stomping their entire lives while others are downsizing from power boats. Floating on a piece of plastic and chasing fish of varying sizes, some bigger than your vessel is a great end goal but before you ...

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Polaris Acquires Minority Interest in FLW…

Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, and Polaris Industries Inc., the leading global powersports manufacturer, announced today a strategic partnership that will extend and expand the outdoor brands’ complementary relationship. The terms of the agreement were not disclosed. The partnership leverages both companies’ consumer base, market presence, ...

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Plano Launches New KVD Signature Series Tackle Bags and Speedbags…

Kevin VanDam’s all-time record for national tournament wins is proof positive of an ability never before seen in the competitive bass realm. He’s a seven-time Bassmaster Elite Series Angler of the Year and has won bass fishing’s highest and most prestigious tournament – the Bassmaster Classic – an unprecedented four times. ...

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How to Find and Catch Crappie in Fall…

Fall is feeding time for predators of every flavor, and crappie are in full-on gorging mode; keenly aware of winter’s lurking. Knowing this, Seaguar and Raymarine pro Troy Peterson knows that finding the food means finding crappie. The fish are mostly suspended this time of year, but dialing in the ...

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Pure Fishing Sold to Clothing Retailers for $1.3 Billion…

Newell Brands (NYSE:NWL) made substantial progress on its Accelerated Transformation Plan, designed to create a simpler, faster, stronger consumer-focused portfolio of leading brands and today announced that it has signed definitive agreements to sell two businesses, Pure Fishing and Jostens. Combined, these transactions are expected to contribute approximately $2.5 billion of ...

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