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YETI Fires Back at NRA Letter…

YETI Coolers says that a scornful letter from a gun industry official is entirely inaccurate. Marion P. Hammer, USF executive director and NRA past president, in a letter to USF and NRA members on Friday, said that after years of providing “hot items” for sportsmen, YETI cut ties with the country’s leading gun association. “Suddenly, ...

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BUFF Renews Collegiate Angling Support…

Santa Rosa, CA (April 16, 2018) – BUFF recently demonstrated a genuine commitment to encouraging young bass anglers by confirming its continued support of the Association of Collegiate Anglers Tournament Series. The governing body for college fishing, the ACA is sanctioned by The Bass Federation, Inc. (TBF), a grassroots organization ...

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Origins: Z-Man Trout Eye Jighead…

LADSON, SC (April 19, 2018) – Z-Man Trout Eye Jighead Origination- “If you look at a lot of the greatest saltwater lures out there, they all have one thing in common,” observes trout and redfish fanatic Ralph Phillips. “Eyes. A large, lively set of eyes. Underwater, eyes can be the ...

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Plano Z-Series Backpack Gets Kryptek…

Plano, IL (April 19, 2018) – Salt, sun and spray can send lesser tackle bags to an early grave. How? By attacking their vulnerable zippers and rendering them useless. That’s why Plano engineers eliminated these weak links in their trouble-free weather-defying Z-Series Soft Tackle Bags, Tackle Backpack and Tackle Wrap, which debuted ...

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LIVETARGET Sardine Twitchbaits Dominate Oversized Blackfins…

Niagara-on-the-Lake, ON (April 17, 2018) –  LIVETARGET Sardine- Professional angler and television personality Henry Waszczuk knows a thing or two about chasing the denizens of the briny deep. As host of Fishing the Flats & More, Waszczuk patrols the warm waters of the Caribbean and the Gulf of Mexico in pursuit of ...

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REVIEW: NRS Raptor Bibs…

If you like to fish when it’s cold outside, fish in colder water most of the year, or just don’t like being wet when kayak fishing, you’ve probably considered waders, bibs, or some kind of clothing to keep you dry. Lots of companies offer solutions for these issues but when ...

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Orvis Launches 50/50 Fly Fishing Program for Women…

MANCHESTER, Vermont – Last summer, Orvis made some big promises about working to promote parity for women in fly fishing. In preparation for the 2018 fishing season, we thought it was time for an update. To recap: Orvis has committed to making it easier for women to get into the sport through ...

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3 LIVETARGET Lures for Prespawn Success…

Niagara-on-the-Lake, ON (April 4, 2018) – LIVETARGET NEWS – As evidenced by the 2018 GEICO Bassmaster Classic, early spring is a challenging season to consistently find bass fishing success. Fluctuating water levels, variable temperatures and clarity, and even a subtle wind shift can turn feast into famine, demanding that even the ...

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My Picks: $100 Casting and Spinning Reels…

You’ve got about $100 for a new casting or spinning reel but which one should you buy? Lots of companies are vying for your business but which ones are a good investment? Which ones can I narrow it down to? I’ve tested a lot of reels, both casting reels and ...

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