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Featured Lure: Livingston Salt Series…

While you might not know it from above the surface, inshore waters are a noisy place. The claws and legs of lobsters and crabs ticking off hard bottoms, the gill plates and swim bladders of fish chirping as they swim. Predatory fish use these sounds to home in on potential meals.

Some lures take advantage of this by adding rattles or knockers, and while these noisemakers certainly get the attention of nearby predators, they aren’t a very close match to the natural sounds made by saltwater baitfish.

Livingston Lures, based in San Antonio, Texas, set out to match these sounds more closely. Instead of using BBs, glass rattles, or knockers, Livingston Lures incorporated a water-activated circuit to create the sound electronically.